DSAI in the News 

Getting into Direct Selling! 
 
The Southside People have featured the DSAI and the direct selling industry! Their very thorough article covers everything from what to expect with direct selling for example flexible working. It also mentions that there are 20,000 direct sellers in Ireland. 
 
Win a Goody Bag worth £200! 
 
Readers of the Belfast Telegraph have the chance to win a super giveaway from the DSA! One lucky reader will win a luxury goody bag filled with treats from DSA Members, totalling at £200! 
 
Grab your copy to enter today. 

Win pampering goody bag with Belfast Telegraph 

Belfast Telegraph are offering one lucky reader the chance to win a goody bag filled with pampering treats from DSAI Member Companies. Good luck! 

Interested in becoming a direct seller? 

The Irish Times have featured the DSAI and the direct selling industry! Their very thorough article covers everything from what to look for when joining a direct selling company to facts and figures about the direct selling industry. 
 
You can read the article here. 

Win a beauty hamper worth €250 with beautycouture.ie 

beautycouture.ie are offering a lucky visitor the chance to win a beauty hamper worth €250 filled with a wide variety of pampering products from DSAI Members! 
 
Enter the competition here. 

Win a hamper worth €200 with Woman's Way 

Woman's Way are giving one lucky reader a chance to win a goody bag filled with pampering goodies from DSAI Members, worth €200! Pick up a copy and enter today. 

DSAI latest survey results shared in Irish Examiner 

The Irish Examiner has shared the latest survey results from DSAI, which reveal a 70% growth in the number of direct sellers over the age of 50 years old. 
 
DSAI Director General, Lynda Mills, also shares why direct selling is suh a fantastic opportunity for so many people. 

DSAI latest figures featured in Woman's Way 

Latest industry figures from the DSAI have been featured in Woman's Way magazine, sharing the growth of working women within the direct selling industry and discussing what direct selling is. 
 
You can find the piece in the Savvy Shopping section of the magazine. 

DSAI featured in Sunday World Magazine! 

The Direct Selling Association has been featured in Sunday World's Magazine+, citing our latest survey results and giving lucky readers the chance to win one our wonderful Goody Bags, filled with treats from all of our fantastic DSAI Member Companies! 

Latest DSAI figures show direct sellers in Ireland total at 20,000 

There are now an incredible 20,000 direct sellers operating in Ireland, all of which contribute and amazing €50m a year to the Irish economy! 
 
The direct selling industry in particular has seen a fairly large rise in recent years as an alternative to traditional means of employment. 

Statistics Reveal Females Make Up 75% of All Direct Sellers in Ireland 

New figures released by DSAI show that female entrepreneurship is at an all time high, with 75% of all direct sellers in Ireland being women, and 30% being stay at home mums. 
 
Figures also show that the direct selling industry now contributes a staggering €50m a year to the Irish economy. 
 
For more information, click here
DSAI Goody Bag Competition in RTÉ Guide 
 
RTÉ Guide are giving one lucky winner the chance to to get their hands on a DSAI Goody Bag, filled with a great range of high quality direct selling products from our great DSAI Member Companies! 
 
Competition closes Friday 6th February and you can enter through Facebook or Twitter
 
Good luck! 

Irish Daily Star Promotes the DSAI and benefits of Direct Selling, along with featuring Herbalife Distributor, Gemma Devine 

Six-fold increase in number of direct selling parties in Ireland 

Parties now account for 20% of the total direct selling revenue in Ireland, with more people choosing to shop from home, with the opportunity to buy products and socialise with friends at the same time. 
 
Read the full article by clicking onto the image below. 
Irish Examiner highlights how Direct Selling is a real career opportunity  
Captain Tortue feature in Daily Mail 
Irish times features rise in direct selling parties 
Opportunity Knocks..Direct Selling is Alive and Well - Irish Independant 
 
With everything from mops to moisturisers among their wares, Leslie Ann Horgan meets the next generation of Avon ladies... 
 
Avon may have pulled out of Ireland, leaving its 5,000 members in the lurch in April 2013, but that hasn't meant the end to product parties, purchase catalogues and door knocks across the country. 
 
 
READ MORE 
Pin Money or More- Women Mean Business 
 
Direct Selling is booming in Ireland and the profile if people working in this manner has come a long way since the Tupperware Party and the Avon Lady. Essentially though, it remains a flexible way to earn money by selling products to a circle of personal or wider contacts for a comission or a percentage of the sale value alongside other bonuses and incentives. 
 
 
READ MORE 
 
The Growth of Direct Selling - Irish Examiner 
 
The numbers of people in Direct Selling have jumped 25% since 2012. 20,000 people (16,000 in 2012) now sell to consumers outside of a fixed retail environment. 
 
Figures from the Direct Selling association of Ireland (DSAI) show 4,000 new direct sellers and a 28% rise in revenues in the last year. 
 
READ MORE 
 
The Growth of Direct Selling - Irish Examiner 
 
There has been a 25% increase in the number of people earning money through Direct Selling here in the last year. 
 
The Direct Selling Association of Ireland said there are as many as 20,000 people working as Direct Sellers. Up from 16,000 in 2012.  
 
READ MORE 

Captain Tortue in the Daily Irish Mail 

The Irish Daily Mail have featured one of our member companies, Captain Tortue, in their product picks. 
 
The newspaper promoted the 2014 Spring/Summer Collection for both Miss Captain and Little Captain Collections. 
Lynda Mills - Top Tips  
New Competition With Beauty Couture  
We know you love beauty goodies ladies and so we’ve teamed up with the Direct Selling Association of Ireland to give you the chance to nab a goodie bag worth a whopping €200! 
 
Direct Selling is a way of selling goods directly to consumers, through networking, parties and distributing catalogues. This thriving industry provides work for over 16,000 people in Ireland. 
 
The Direct Selling Association of Ireland is the trade body for its member companies, including the household names of Forever Living, Neal’s Yard Organic and Herbalife. These and others sell a huge variety of consumer products, and provide a convenient way of buying for thousands of people across the country. The Direct Selling Association of Ireland has enlisted its member companies to put together a €200 pampering goody bag including moisturisers, perfume, cosmetics and a scented candle – amongst other goodies. 
 
With a commitment to supporting its member companies and direct sellers, The Direct Selling Association of Ireland has become great way for many people to enjoy flexible working options and build their own business. 
The Women's Way Goody Bag Winner is... 
 
 
 
Congratulations to Margret Mitchell of Kilcock who has won a DSAi gooody bag through the competition featured in Women's Way Magazine. The goody bag can still be won through other competitions such as in U Magazine featured below. This fantastic prize is worth over €200. The terms and conditions of this exciting competition can be viewed on their website. Many congratulations to all our winners so far and good luck to everyone who has entered so far. 
The Irish examiner featured a great article on the increase in mothers working within the Direct Selling industry here in Ireland.  
Lynda Mills - DSAI Director 
Mums attracted to direct selling 
Working mothers now make up 30% of direct sellers in Ireland, The Direct Selling Association of Ireland (DSAI)  
has stated. 
There are over 16,000 direct sellers in Ireland, including almost 5,000 working mothers, data from the DSAI has shown. This represents an 8% rise in the number of direct seller mums versus 2011 figures. 
The DSAI's member companies include Amway, Herbalife, Kleeneze, Nikken and Nuskin. 
DSA director Lynda Mills said: "Parents are often faced with an impossible choice — return to work, often under difficult conditions and face astronomical choldcare costs — or stay at home, resulting in no income. 
Direct selling, however, is offering many women the opportunity to work around their commitments — giving them the flexibility to work as and when they choose, while still looking after the children." 
U Magazine features DSAI prize again 
 
A goodie bag of products worth over 200 has been generously donated by members of the DSAI. It is a competition prize offered to the readers of U Magazine in March where the lucky winner will receive products from Neal's Yard Remedies, Oriflame, Partylite, Forever Living Products, Herbalifee and Amway. 
Men are on the up 
in Direct Selling 
 
Men joining the Direct Selling industry is on the increase in Ireland with figures showing an 8% rise over the last two years. Men now account for 38% of direct sellers in Ireland. 
 
The DSAI featured in an article written by Michael Doyle in the Sun, which showed that direct selling has also shown an increase in the number of people involved in the business. Overall sales for the industry have more than doubled since the recession began in 2008 as opportunities in more traditional work have shrunk. 
 
The flexibility and earning potential of direct selling has proved to be an attraction and appeals to a wide range of demographics. 
 
DSAI Director Lynda Mills said: "The findings represent key changes to the traditional direct seller within the industry, which is conventionally dominated by working mothers." 
DSAI Award winner Yvonne Flavin  
was recognised further for her achievements when the Leinster Express picked up her story from the DSAI Awards Dinner in November. 
Direct winning! 
Over 16,000 people in Ireland make money through direct selling. To celebrate this thriving sector U Magazine held a competition for a goody bag worth €200, full of treats from Direct Selling Association of Ireland members including Neals Yard Remedies, Oriflame, PartyLite, Forever Living Products, Amway, Herbalife, Captain Tortue and Morinda. 
Congratulations to Claire Howard from Castleknock, Jessica Hughes from Balbriggan and Roisin Duffy from Blanchardstown, our winners! 
Direct Selling attracts young guns 
New figures from the Direct Selling Association of Ireland (DSAI) reveal a 60 per cent increase in the number of people under the age of 25 going into direct selling. 
 
With Irish youth unemployment at 26.7 per cent, according to the Central Statistics Office, the jobs market for under 25s is increasingly difficult, and the DSAI has noted that young people are increasingly attracted to direct selling.  
 
There are now more than 16,000 direct sellers in Ireland and data from the DSAI revealed that under 25s now make up an average 13 per cent of them. Leah Mollica (23) from Fr Russel Road in Dooradoyle entered the direct selling market last year with cosmetics company Oriflame and she spoke positively of her experience. 
 
"It's been an interesting experience. It's a different look at work compared to a normal job where you're in an office or store. I go door to door and talk to neighbours, some of whom I'd never have spoken to before. It has helped me to meet loads of people and it works best for me because I have a two-year-old daughted and I can work around my schedule." 
 
Direct selling, where goods are sold direct to consumers, is open to anyone and allows young people to work for themselves, runing their own small business. 
 
DSAI Director speaks to Irish capital radio station following rise in Direct Sellers under 25 
Lynda Mills told Bernard Whelan at Dublin City FM of the factors contributing to a 60 per cent rise in young direct sellers. She said: “A lot of of employers are looking for people who have got experience, and this does provide that.” 
 
To listen click below: 
Direct Selling grows in popularity in Ireland 
April saw the demise of the Avon lady in Ireland, but new figures suggest that direct selling here is on the up, driven by younger sellers. 
 
Earlier this year, cosmetics company Avon pulled out of the Irish market, leaving those who sold its products here out of work. But new figures released by the Direct Selling Association of Ireland (DSAI) show direct selling – an alternative channel of retail distribution where individuals work for themselves and sell goods direct to consumers – is an increasingly popular choise as an alternative to traditional employment for those aged under 25. 
 
The DSAI classes itself as a trade body, and represents direct selling companies, such as Forvever Living, Herbalife and Kleeneze. According to figures from the DSAI's member companies, there are over 16,000 direct sellers in Ireland. And the DSAI says that the number of direct sellers under 25 has risen by 60 per cent on 2011 figures. 
Show full article 
Direct Selling industry reports 121% surge in sellers 
The Direct Selling Association of Ireland (DSAI), whose members include Amway, Forever Living and Herbalife, has released new figures that show a significant rise in the number of people turning to direct selling since the start of the recession, as a way to earn additional income. 
 
The new figures show a 121% increase in distributor numbers since the Irish recession began in 2008, whilst sales throughout the industry for the same period have more than doubled, with three of the largest direct selling companies in Ireland reporting a 103% increase in sales between 2008 and 2012. 
 
The DSAI also revealed a substantial rise in revenue being generated through ‘party’ sales, where direct selling consultants demonstrate products in a client’s home before offering them for sale to the assembled group. The DSAI’s largest members have reported a 195% increase in revenues generated this way between 2008 and 2012, and home selling parties now account for nearly a fifth (19%) of the industry’s €50 million revenue. 
 
According to Lynda Mills, Director of the DSAI: “The rise in popularity of party-based selling can also be connected to the current economic climate; whereas people might have gone out for dinner or drinks before the recession, direct selling parties are a cheaper night in, socialising with friends and family.” 

Significant numbers turn to Direct Selling during recession 
2/5/2013 

The Direct Selling Association of Ireland (DSAI), whose members include Amway, Forever Living and Herbalife, has released new figures that show a significant rise in the number of people turning to direct selling since the start of the recession, as a way to earn additional income. 
 
The new figures show a 121% increase in distributor numbers since the Irish recession began in 2008, whilst sales throughout the industry for the same period have more than doubled, with three of the largest direct selling companies in Ireland reporting a 103% increase in sales between 2008 and 2012. 
 

Business & Leadership 
Irish direct selling industry reports 121 per cent more new sellers 
10/6/2013 

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