WFDSA 

WFDSA 

 
 
 
 
 
 
 
WFDSA 
 
The World Federation of Direct Selling Associations represents the global direct selling industry in more than  
170 countries. 
 
Who We Are 
 
More than 60 national and regional direct selling associations are members of WFDSA, united in the effort to  
maintain the highest ethical conduct standards among their member companies and to build understanding and  
support for direct selling worldwide. 
 
 
 
 
 
 
WFDSA Mission 
 
The WFDSA supports direct selling associations and their member companies by: 
 
Developing, maintaining and promoting the highest global standards for responsible and ethical conduct in direct selling 
Advocating for the industry with governments, media and key influencers such as academic and consumer group leaders 
Serving as a trusted global resource for information on direct selling 
Facilitating interaction among direct selling company executives on issues of importance to the industry 
The WFDSA was founded in 1978 and is based in the United States capital of Washington, DC. 
 
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